Marketing - 2050 Words

1 °) How would you explain the Guinness pricing strategy and the underlying assumptions about consumer behavior when Diageo reports for 2005 that in the UK and Ireland the Guinness sales volume fell by 3 per cent, but a value growth of 4 per cent was achieved in both markets, mainly due to price increases? 2 °) Motivated by the success of this pricing strategy, should Diageo continue to increase the price of Guinness? HOW TO EXPLAIN GUINNESS PRICING STRATEGY ? - Pricing: Not just a financial and commercialization part = belongs to marketing and sales strategy - Pricing affects : - sales - market share - revenue - profit = Right pricing : a direct implication to the product success in the market = The†¦show more content†¦|Pro’s |Con’s | |†¢ rapid turnover growth |†¢ A short-term solution | |= Reinvestment in marketing, advertising, development strategy and | | |product development |†¢ Loss of their youth market share. | | | | |†¢ enable them to become a premium brand |†¢ Damaged brand image | |= Regarding the consumers | | |= Regarding the competitors |†¢ High risk of losing their consumers to competition |Show MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify t he need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Argumentative Essay Smoking - 845 Words

Smoking is a silent killer. Smoking is the process of breathing in smoke from burning cigarette, tobacco and weed into the lungs, blood stream, and brain. Smoking does many dangerous things to the body of both smokers and nonsmokers that people are not aware of due to lack of education and social influence. Nonsmoker are affected just by inhaling the air filled with smoke from smoker. So even if I don’t smoke but have people around me that smoke can impact my health negatively. Generations unborn are also at a very high risk of this deadly habit because it damages the DNA in both sperm and egg. Smoking is a dangerous habit that needs to be eradicated completely because of its devastating effect it has on the health of pregnant†¦show more content†¦Clotting of blood can also be formed. Clots of blood can also lead to cancers in the body. When there is no circulation of blood in the brain, the blood vessel in and around the brain tends to burst. Swelling of the legs, ha nds and other parts of the body occurs when blood flow is limited in the body. Oxygen can no longer be circulated properly, when there is a breach in blood circulation, and when this happens Lung cancer is inevitable. Lung cancer is another effect of smoking that leads to cessation of breath. Smoking damages the airways and small air sacs in human body which leads to growth or tumors on the airways walls of the respiratory system. When these air sacs are damaged it makes it so difficult for proper breathing to occur. The primary assignment of the lung is to provide oxygen to the body via the blood. The airways and air sacs are the vehicle through which the lung performs its functions. Smoking damages the air sacs, makes the airways wall to become thick, inflamed, lose its elasticity and build mucus in the lung thereby making circulation of oxygen impossible. When we breath in air the airways expand and when we breath out air the airways deflate but when the airways and air sacs loses its elasticity it becomes difficult for proper breathing to happen. Lung cancer reduces the airflow in and out of the lungs. Thun MJ, Carter BD, Feskanich D of the New England Journal of Medicine, statesShow MoreRelatedArgumentative Essay - Smoking806 Words   |  4 PagesShould cigarettes smoking be prohibited in pubs ? Michal Ã… ½Ãƒ ¡Ã„ ik Writing V. Rob Lee Argumentative Essay 6. 2. 2011 Unhealthy environment, smoke screens and empty wallets are a few problems someone might have when he enters a pub. On the one hand, it ´s required to have at least one non-smoking area in every pub, but on the other hand it ´s usually a small part of it. It could be a big problem for non-smokers, because they are bigger in number than seats for them. A good hopefulness for non-smokersRead MoreArgumentative Essay on Cigarette Smoking1812 Words   |  8 Pagesâ€Å"Cigarette smoking in the Philippines should be banned because it poses a great threat to the health of the family members† Argumentative essay I. Introduction A. It has been an increasing concern about the effects of smoking in the family. B. Cigarette smoking not only affects the smoker but also the others around the smoker. II. Body (Discuss the issue) A. Smoking is mostly caused by sociocultural factors. * They smoke to gain adult status. * They smoke to conformRead MoreArgumentative Essay On Smoking Marijuana1001 Words   |  5 PagesA couple of weeks ago my aunt and I had a discussion. The discussion was about a tv character smoking marijuana, and I went on talking about the benefits and how it is a natural plant and not a natural plant mixed with many other things. There have been a very few negative issues with marijuana versus cigarettes which has been linked to deaths, illness, and addiction just to name a few things. It seems like marijuana would be the cure to the cancer and a few other illnesses that cigarettes can causeRead MoreArgumentative Essay About Why Smoking Should Be Banned1047 Words   |  5 PagesBan Smoking in Public Places Smoking is one of the leading causes of preventable deaths in the United States, and doing it in public is even worse because smokers not only harm themselves, but also those around them. I remember how my great uncle would always smoke in his house regardless of his surroundings. When his daughter visited him for a vacation, she brought her three year old daughter with her. The baby was healthy before coming to her grandpas house, but in less than two weeks, sheRead MoreShould Companies Refuse Smokers Hire?871 Words   |  4 Pagessmokers hire? The argumentative essay topic is â€Å"Should companies have the right to refuse to hire smokers† which is about social argumentative essay topics. There were smoking bans in bars and restaurants to create some backlash in the last decade, while now the policies about some hospitals and businesses refuse smokers hire that appeal to a new ethical issue. Therefore, people are arguing it—should companies refuse smokers hire? Additionally, the author of the argumentative essay disagrees the policiesRead MoreShould Companies Want Smokers Hire Smokers?931 Words   |  4 PagesThe argumentative essay topic is â€Å"Should companies have the right to refuse to hire smokers† which is about social argumentative essay topics. There were smoking bans in bars and restaurants to create some backlash in the last decade, while now the policies about some hospitals and businesses refuse smokers hire that appeal to a new ethical issue. Therefore, people are arguing it—sho uld companies refuse smokers hire? Additionally, the author of the argumentative essay disagrees the policies whatRead MoreThe Writing A Research Paper923 Words   |  4 Pagesthings through her research and writing. This handout will include the following sections related to the process of writing a research paper: Genre- This section will provide an overview for understanding the difference between an analytical and argumentative research paper. Choosing a Topic- This section will guide the student through the process of choosing topics, whether the topic be one that is assigned or one that the student chooses himself. Identifying an Audience- This section will help theRead MoreEssay Smoking Tobacco Smoking811 Words   |  4 PagesTobacco Smoking among the Students of Puntod National High School: A Basis for Preventative Measure To Deter Student from Smoking ï » ¿CHAPTER 1 The Problem Introduction The use of tobacco is not a recent phenomenon. It has been said that tobacco plants have grown in North and South America since 6,000 B.C.1. It was also believed that tobacco had many healing qualities which made its use widespread2. In the 17th... Premium 14136 Words 57 Pages Smoking Tobacco smoking FromRead More Thank You for Smoking? Essay1050 Words   |  5 Pagesâ€Å"Thank You for Smoking†¦?† Peter Brimelow brings to light an interesting idea in his essay â€Å"Thank You for Smoking†¦?† Brimelow’s purpose of his essay is to defend smoking. He provides the audience with information that is worthy of their consideration and valid enough to make them think twice about how they stand on the issue of smoking. Unfortunately, some flaws in Brimelow’s technique distract the audience from his message that smoking is not as unhealthy as it appears. A few mistakes transformRead MoreBanning The Advertising Of Tobacco Use906 Words   |  4 Pagesn this essay, I will discuss the positives and negatives related to countries banning the advertising of tobacco use, the complexities of the argument, finished with my own perspective. This is a highly argumentative debate that countries of the free world have argued for several decades. I’ll start by explaining the dangers of smoking tobacco. According to the Center of Disease Control (CDC) in the United States of America, tobacco use contributes cancers of and not limited to:

Strengths Of Animation And Its Technology Art Essay Free Essays

â€Å" It can sometimes look that CG life regards the production of a plausible and photo-realistic human figure as its sanctum grail. Such a pursuit, nevertheless, misunderstands the existent strengths of life and of its engineering. † Evaluate this statement in the context of a individual illustration from animated movie or a digital game. We will write a custom essay sample on Strengths Of Animation And Its Technology Art Essay or any similar topic only for you Order Now You must do close mention to both primary and secondary beginnings. The quest for pragmatism in Computer artworks has been the ultimate award for creative persons and coders. These originative people have been endeavoring for over 20 old ages to bring forth realistic practical characters and universes. The art of Computer life has been a pursuit for pragmatism. I have decided to concentrate on a expression at the movie â€Å" Concluding Fantasy: The Liquors Within † and its effects on itself and the industry. The branchings of which are still felt today. Concluding Fantasy: The Spirits within was the first CGI ( computing machine generated image ) movie having simulated human existences. The star of the film is a character created called Dr. Aki Ross, a female Doctor/heroine who has dreams about foreigners and the terminal of the universe. She is a scientist who is seeking to work out how to humanly take ghost-like foreigners called â€Å" apparitions † that have been terrorizing the planet since an asteroid crashed into the Earth. The realistic return on this character was that of a sexy immature female physician – presumptively to lure the usual male videogame demographics of 18-35. An illustration of this was her organic structure was placed on provocative show for readers of the work forces ‘s magazine, Maxim, two months before Final Fantasy ‘s American premiere in the summer of 2001. Looking curiously guiltless in her twine Bikini, Aki addresses the spectator with the same quiet regard she maintains throughout the movie. ( Wikipedia, 2006 ) The movie and the character attempt to play off the frequently popular Asiatic subjects in Western America such as Manga yet seek to lure both Manga fans and western society by understating their divergences from the dominant Hollywood manner in order to appeal to the widest, most â€Å" planetary † audience possible. Yet overall low box office and DVD gross revenues clearly demonstrate the inability of uniting these manners while bring forthing a ‘live-action ‘ CG animated characteristic. ( BoxOfficeMojo, 2006 ) The most interesting thing to audiences and critics was the chief merchandising point of Final Fantasy. It was the first CGI movie to incorporate near-to-photorealistic or â€Å" Hyper Realistic † histrions and actresses ( McCarthy, Variety Online, par. 6 ) . â€Å" One of the things that helped Sid with his pragmatism is the sum of item they were able to add to his tegument † Says Animation Director Andy Jones. â€Å" Adding more item, more age musca volitanss, more material like that makes characters look even more existent. That ‘s one of the grounds that Aki was one of the most hard characters to do expression existent. We could n’t set a batch of age musca volitanss and things on her because we needed to maintain her skin clean and attractive † ( The Making of concluding phantasy, The Liquors Within 2001, pg 147 ) Using a computing machine plan called Maya, the scenes were created, blocked-out and shooting with practical cameras, which could be moved about and used like existent cameras. â€Å" On top of everything else, we ‘re besides required to imitate a real-life camera and do the whole show look like it was really shot through a existent lens † – Compositing Supervisor James Rogers â€Å" Some times we have to screen of dirty things up a small to do them look existent. It ‘s sort of Ironic. † ( The Making of concluding phantasy, The Liquors Within 2001, pg 208 ) Once the storyboards and animatic had been produced, the gesture gaining control squad took over and changeable many histrions executing stunts and normal human motion. Harmonizing to the life manager Andy Jones, energizers debated on what made a character more ‘human like ‘ – the manner it moved, or the manner it looked visually. They eventually decided to concentrate on the expression, peculiarly the facial country and appendages. â€Å" We gave her lentigos, but it was hard. We fought to acquire those in at that place. It was a conflict between seeking to do her expression existent and maintaining her beauty. In a unrecorded action movie they cover up a batch of blemished. So where do we pull the line every bit far as world is concerned? We were merely seeking to add item to do the characters more existent † ( The Making of concluding phantasy, The Liquors Within 2001, pg 147 ) Besides, due to Director Sakaguchi ‘s fancy for elaborate and elaborate storyboarding, the staff seemed to pay more attending to the item of the characters through expression and visual aspect instead than through their duologue and narrative. â€Å" The best analogy that I can believe of is when Walk Disney did Snow White. Snow White was the first all-colour, full length sketch, and everybody thought he was brainsick. He could hold gone out and hired a existent actress and got some small people to play the midget ; but he felt really strongly that there was a better was to state that peculiar narrative. † ( The Making of concluding phantasy, The Liquors Within 2001, Chris Lee pg8 ) One concern with the visuals, was the drawn-out usage of gesture gaining control, which accounted for over 90 % of the chief character ‘s organic structure motions used in the film. For Final Fantasy each performing artist wore around 35 markers on skintight suits. Motion gaining control can be so sensitive, that it can capture the bodily niceties of performing artists even when they were still. Nuances that were hard to inspire by manus, but easy to enter through the gesture gaining control procedure. Once the public presentations were captured, energizers could work on honing the visual aspect and motion of the characters ‘ organic structures and faces and later, of their tegument and hair. Last but surely non least, the originative squad constructed ocular environments ; sets, props, ‘phantom ‘ foreigners, illuming and particular effects for their new semisynthetic stars. The consequence is a film that looks and feels someplace between life and unrecorded movie. Sakaguchi, Square Co. vice-president and head designer of Final Fantasy, sums it up in the undermentioned manner: â€Å" We ‘ve created characters that no longer experience blatantly computing machine generated. If we press on, we can accomplish the world degree of a live-action movie, but I sort of like where we are now. It ‘s non anime ; it ‘s non unrecorded action. It ‘s something people have ne’er seen before † ( Time 31 July 2000 par. 7 ) . However, one of the taking people in CG life, John Lasseter from the enormously successful Pixar Animation Studios, argues against the usage of ‘live action ‘ CG pragmatism in alive movies. â€Å" It ‘s really of import for us to hold a movie that people look at on a screen and cognize, from the minute it starts, is non unrecorded action. This is a semisynthetic movie. This does non be. It ‘s farcical to seek to make ‘live action ‘ with this medium, Computer life is so complex and clip consuming. Why cause yourself and crew to endure over something you could merely hit with live-action movie? Just take a camera out and movie it. At the same clip, I like to take a universe that people know full well does n’t be, and so do it as credible and realistic as we perchance can. † ( Jeff Krutti 1998, pg15 ) Sakaguchi was largely right in that CGI had non been applied to the creative activity of lead human-like histrions antecedently. However, people had seen assorted elements of CGI Realism before, in Western animated characteristics such as Pixar ‘s Toy Story ( 1995 ) and Sony ‘s Stuart Little ( 1999 ) . Even earlier plants in the ocular effects arena such as Jurassic Park ( 1993 ) , Forrest Gump ( 1994 ) , Titanic ( 1997 ) and the latest Star Wars Trilogy Parts 1-3 ( 1999-2005 ) . These are all proficient accomplishments that were hard to bring forth. â€Å" The development of hyper existent CG characters has been technically more ambitious than ab initio anticipated, and has lead us through a series of hurdlings to get the better of † – Hironobu Sakaguchi ( The Making of concluding phantasy, The Liquors Within 2001, pg4 ) Final Fantasy ‘s failure at the Box Office ( BoxOfficeMojo.com 2006 ) proves a instance for the ‘Uncanny Valley ‘ . What the movie ‘s shapers ab initio saw as the perfect blending of two different civilizations ( Western and Eastern ) and media ( Films and Games ) amounted in the terminal to a immense loss of money for Square Pictures. This may hold been due non merely to the videogame origins of the movie and the fact that it was computing machine animated ( all other game-based movies have been unrecorded action ) , but the controversial manner that the movie used digital life to try mimetic representations of human existences. â€Å" When people come up to me and state, ‘Final Fantasy looks so existent. Why did n’t you make it with existent people? ‘ , I tell them, ‘Because this is a better manner of making it. ‘ The future belongs to those who dare, and I think that ‘s what happened here. † ( The Making of concluding phantasy, The Liquors Within 2001, Chris Lee, pg8 ) Traditional life is all about suspending incredulity and making a universe that the position understands is existent within the given context. What Final Fantasy was seeking to make was make world – something that creative persons have been seeking for decennaries utilizing other mediums. World is defined by our deficiency of ability to reproduce it. â€Å" If Aki is non every bit existent as a human actress, she is approximately every bit existent as a Playmate who has been retouched to a calendered flawlessness. † ( Ebert, Roger 2001 ) Criticism of the movie was high, in the fact that the lip-sync motions and emotions of the characters were bland at best. They about looked ‘dead ‘ which is dry sing there is a concealed characteristic located on the Final Fantasy DVD of the characters ‘playing dead ‘ dancing to their version of Michael Jackson ‘s Thriller, ( Concluding Fantasy: The Spirits Within, 2001 DVD ) . I have found that it was easier to suspend incredulity for alive films such as Toy Story 2 than for the computer-created human figures in Final Fantasy. There has non yet been another to the full rendered CGI film seeking to accomplish pragmatism in worlds. I doubt nevertheless Final Fantasy is the concluding effort. Bibliography: A Bugs Life: the art and devising of an heroic poem of illumination proportion. Jeff Krutti. Hyerpion New York. 1998 Steven L. Kent A ; Tim Cox. 2001. The Making of Final phantasy, The Spirits Within. 1st Edition. Brady Printing How to cite Strengths Of Animation And Its Technology Art Essay, Essay examples

How Does The Internet Things Effect Mining Industry

Question: Write a one thousand Report as topic mentioned above. And also name of article is is attached at upload file and its available online to complete this assignment. Answer: Introduction The internet of things is regarded as the concept of computing that makes a connection between human and things. It is ever-growing network which traits IP address for the internet connectivity. The internet of things is helpful in improving the efficiency of the business houses. Therefore, a report will be prepared in this current assignment which will be discussing the effect of internet of things on the mining industry. Effect of Internet Things on Mining Industry Increases production: The production of mining industry can be enhanced through the use of internet of things and it can improve the efficiency of operation. The supervisor can track the change in the shift, condition of the vehicle, buckets filled and transported and miners location (Bier, 2012). Thus, the internet of things can be effective in knowing the number of vehicle functioning so that instant message can be delivered to the driver in order to collect the materials or ore from the mining point. Therefore, it can help in utilizing the vehicle to fullest that can enhance the production level (Qiao and Wang, 2012). Efficiency in processes: The real time operational insights can be used in the mining industry that could be helpful in making firm decision and it can be too effective in dipping down the operation cost. On the other hand, the actuator and sensors can be useful in delivering the real time data in context to human activities and equipments work (Campbell, 2012). Therefore, it can be helpful in increasing the process efficiency. Apart from that, intervention of human can be decreased from the difficult mining area. Utilization of Assets: With the use of internet of things such as sensors and connectivity, the mining industry can improve their process in tracking of assets such as tools, machinery, equipment, etc. Therefore, from real time insights, the mining industry can be benefited that can ensure better and full utilization of available assets. Moreover, the visibility into the supply chain or assets can be improved (Cerf, 2012). For instance, the mining industry can be able to locate their assets and machinery for better utilization and throughput. Connection of mining vehicles: The internet of things can assist in providing information regarding the service vehicle before they can run to interrupt production or get break down. Therefore, in that case mining vehicles can be connected with the wireless network that can broadcast telemetry data such as load on tire, temperature of oil and engine, rotation each minute, etc (Ning, 2012). The vehicle is sent for repair if the data is out of mark. On the other hand, a notification can be delivered to supervisor if the vehicle is not functioning thus supervisor can request for other vehicle. Therefore, wireless network in truck or vehicle can be useful in providing necessary information (Ning and Hu, 2012). Safer Mining: The safety in the mining area can be improved through the internet of things. As the machines are heavy, big and powerful, which is tough for the human to handle it then using internet of things can be useful in managing the machine in effective way (Ryu, 2012). The proximity or location sensors can be integrated in the heavy machine that can help in avoiding accidents. Apart from that, warning technology like, video, radar, RF locating devices, GPS, etc can be effective in providing safe environment for mining or construction (Hersent et al. 2012). Therefore, internet of things can be valuable in protecting the workers from any injuries and conducting work in productive form. Control on resource utilization: The operational manager can track whether the equipments are utilized in complete way or not through the employment of internet of things. A connected sensor can be placed in the equipments that can provide information regarding the level of its utilization. Therefore, it can help the manager to investigate the particular machine that is not functioning properly Jia, M. and (Gao, 2013). Thus, this would manager to manage inventory and best utilization of expensive machinery or mining equipments. Therefore, sensor can be useful in checking the function of machinery and its full utilization by the employees. Autonomous operation: The autonomous or self driving trucks can be valuable for the mining industry to extract minerals or ore without employing much physical strengths. Moreover, it can keep the people safe from any damage. Therefore, in that case, a sensor, radar direction system or GPS can be installed in the trucks that can provide direction to trucks to move in particular direction and start drilling (Jianjun and Mingxing, 2013). Apart from that, Autonomous Hauling System can increase the operational efficiency. Thus, the trucks can be linked in wireless mode that can be controlled by the controller from other place. This can increase the efficiency level and more work can be extracted from the trucks. Predictive Maintenance: The preventative maintenance is important for the mining vehicles so that work can be carried in effective manner. Therefore, the vehicles can be connected with sensors for measuring things such as pressures, contamination, fluid temperatures, pitch, vibrations, gear position, engine speed, etc (Liu et al. 2015). Thus, information from these sensors can be delivered remotely to the monitoring centers so that necessary steps can be taken before any major damage can occur. Moreover, maintenance cost can be reduced and chances higher performance can be gained. Improved security and faster decision making: The internet of things can be embodied in the sensors and video cameras that can assist monitor equipment in enhancing workplace safety and can be protected from the physical threats. Therefore, connected incident response can be coordinated with the number of teams so that situations can be resolved in the faster way (Michahelles et al. 2012). On the other hand, the supervisor in the mining industry can be able to make quicker decision due to employment of internet of things. Conclusion From the whole report, it can be concluded that internet of things is beneficial for the mining industry to increase their performance and better extraction of minerals. Moreover, the equipments can be controlled in much better way. Therefore, it can be said that people and things are extensively connected that results in positive outcome. The internet of things is largely productive that improves overall the operation and employees engagement. References Bier, H. (2012). Interactive Building. AIT, 02(04), pp.0-0. Campbell, M. (2012). Build your own internet of things. New Scientist, 214(2861), pp.44-47. Cerf, V. (2012). Things and the Net. IEEE Internet Comput., 16(6), pp.96-96. Hersent, O., Boswarthick, D. and Elloumi, O. (2012). The internet of things. Hoboken, N.J.: Wiley. Jia, M. and Gao, Q. (2013). Manufacturing Industry in China Informatization Development Analysis Based on the Internet of Things. AMR, 694-697, pp.2471-2475. Jianjun, Z. and Mingxing, L. (2013). Evaluation of Coal Mining Safety Management Information Sytem Based on the Internet of Things. TELKOMNIKA Indonesian Journal of Electrical Engineering, 11(10). Liu, J., Yan, Z. and Yang, L. (2015). Fusion: An aide to data mining in Internet of Things. Information Fusion, 23, pp.1-2. Michahelles, F., Havinga, P. and Wang, J. (2012). Proceedings of 2012 International Conference on the Internet of Things. [Piscataway, N.J.]: IEEE. Ning, H. (2012). Cyber-Physical-Social Based Security Architecture for Future Internet of Things. AIT, 02(01), pp.1-7. Ning, H. and Hu, S. (2012). Technology classification, industry, and education for Future Internet of Things. International Journal of Communication Systems, 25(9), pp.1230-1241. Qiao, H. and Wang, G. (2012). An Analysis of the Evolution in Internet of Things Industry Based on Industry Life Cycle Theory. AMR, 430-432, pp.785-789. Ryu, M. (2012). Survey on Internet of Things: Toward Case Study. The Smart Computing Review.