Short Cases - 19708 Words

MM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 1 MANAGING MARKETING IN THE 2 1S T C E N T U R Y : SHORT CASES www.mm21c.com MM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 2 2 MANAGING MARKETING IN THE 21ST CENTURY TABLE OF CONTENTS 1. SONIK CD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2. ICI FIBRES LTD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3. THE ARDEN COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4. UNIPRO INC. . . . . . . . .†¦show more content†¦On average, subscribers purchased 19.9 CDs annually, mostly through Sonik’s website. Annual subscriber retention rate was 90 percent. Sonik accumulated CDs from various suppliers and fulfilled its own orders. Annual fixed costs of fulfillment were $400,000; shipments averaged 3.7 CDs per package. Annual marketing expenses were $230,000; Sonik spent 90 percent on acquiring new subscribers and 5 percent on subscriber retention. Sonik’s cost of capital was 12 percent. It was considering three grow th options: a. Continue the Niche Strategy: Sonik believed it could acquire 20,000-30,000 new customers per annum for the next several years without major new investment. Sonik also believed that spending $0.5 million per annum would increase customer retention to 95 percent. b. Mass-Market Strategy: Abandon the subscription model, add many other music genres, and build a mass-market brand. Sonik estimated it would need an initial investment of $1-2 million to build brand awareness, plus an additional $0.5 million per annum for distribution and warehousing. Sonik believed it could add 40,000-50,000 new subscribers per quarter at a subscriber acquisition cost of $12.50; annual margin, $15; and 60 percent customer retention rate. c. Distribution Strategy: In addition to CDs, Sonik distributed products for other online retailers. AmeriNet Radio operated 43 radio stations in the southeast U.S. and sold CDsShow MoreRelated Pauls Case The Movie Vs. Pauls Case The Short Story by Willa Cather920 Words   |  4 PagesPauls Case The Movie Vs. Pauls Case The Short Story by Willa Cather Sometimes in movie production a film is developed from a piece of literature. Directors will use the plot of a book either to create a unique movie, or to give the audience a chance to see what their favorite book is like when acted out on the screen. Willa Cathers Pauls Case is a good example of a work adapted to video. The movie has slight differences from the book, but the director Lamont Johnson follows the originalRead MoreA Short Case783 Words   |  4 PagesREFERENCING NECESSARY Seminar week and time: Week 3 (Seminar 1), 11-11.50am Student name and ID number: Jayeshlin Naidu, s2943053 Case name: JOHANNES VAN DEN BOSCH SENDS AN EMAIL Goal of analysis: GET THE REQUESTED INFORMATION TO THE CLIENT IN A TIMELY MANNER; PREVENT LOSING THE CLIENT A. Case introduction (describe relevant case background and scope of analysis): The case is clearly about the email exchanges between both Johannes van den Bosch and his British client, Malcolm Smythe- Jones. HoweverRead MoreDescription Of A Model Case1281 Words   |  6 Pages5. Cases: Model, Related, Contrary, Borderline Invented Model Case A model is a simple representation of something else. Avant and Walker 2011, define a model case as an occurrence that defines the case or idea exactly. In many instances, a model is something that the person can relate to and should come first in the study (Avant Walker, 2011). Example of a model case: â€Å"Jason† is a 31-year-old white male that has worked on the surgical oncology floor for 5 years. He has a wife and a two-year-oldRead MoreCase Study : Short Chapters1984 Words   |  8 PagesComment and Favorite this chapter please! Short chapter guys but dont worry guys the next chapter will be much longer!!! Song: Monster by Ruelle You are closing up Lailah Leonardo, the owner of Take in Take out called out for Lailah Storms one of the waitresses that worked there. Lailah nodded and sighed quietly hoping her boss hadnt heard, she didnt want to get trouble this early in the job. Lailah didnt exactly need money, she just wanted extra cash for other purposes. 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I had always wanted to go back to my hometown and live with my parents and when I got a transfer to Delhi I didn’t waste a single moment in saying yes to the new project and heading towards Delhi. Many of my friends were also moving out from Bangalore at the same time which only made my decision easier. I felt that CaremarkRead MoreWaking Up Ibm : How A Gang Of Unlikely Rebels Transformed The Big Blue Essay2574 Words   |  11 PagesThis analytic paper will be talking about a business case titled Waking up IBM: How a Gang of Unlikely Rebels Transformed the Big Blue† by Gary Hamel (2000) and how it was transformed into an internet wave, that Bill Gates and Microsoft missed. In this paper, I will analysis the problem that was discussed throughout the business case. This will include different ideas and concepts of the company, the Org anizational Structure, and Culture of IBM during this change. This paper will shed light on theRead MoreBusiness Case Vs. Business Plan1132 Words   |  5 Pages Business Case vs. Business Plan Sunilkumar Patel Wilmington University Benjamin Franking has once said â€Å"By failing to prepare, you are preparing to fail.† This quote is still stands to true no matter which side of the global you visit. Especially in businesses, not discounting what size is it, it is very important to plan ahead; set goals whether they are short term or long term, share the vision with its employees. All these are mentioned in business plan which states how businessRead MoreWorking With The Current Industrial Placement Student1514 Words   |  7 Pagesmeeting deadlines was a struggle for me, since I had no hand over period. It took me a while to get my head around the different task I was required to complete. I managed to get the work done within the assigned hours, only having to stay back for short periods of approximately half an hour a couple of days. I found this period to be both rewarding and enjoyable. I had made my self familiar with Xerox abbreviations and acronyms as well as improve my excel skills. For the major ity of the work loadRead MorePauls Case the Movie vs. Pauls Case the Short Story Essay932 Words   |  4 Pagesfavorite book is like when acted out on the screen. Willa Cathers Pauls Case is a good example of a work adapted to video. The movie has slight differences from the book, but the director Lamont Johnson follows the original closely. Most movies that are inspired by books hold some relation to the authors version, but are changed to fit the directors vision and perhaps make the movie more presentable. Pauls Case the movie, beginning to the end, is basically the same, but slight differences

Philosophy of Technology Integration in Education Essay

â€Å"Educational technology, especially computers and computer-related peripherals, have grown tremendously and have permeated all areas of our lives† (Valdez, 2005,  ¶ 3). Computers are a prevalent part of most people’s professional and social lives. They serve an essential role in a myriad of industries including but not limited to, finances, health care, and retail. On the personal front, social networking sites such as Twitter, Facebook, and MySpace have gained a popularity that few could have predicted a decade ago. With technology, particularly computers, present in nearly every aspect of the average person’s life, why wouldn’t it be as prevalent in the education? Similarly, as it is a large part of the typical student’s life, it†¦show more content†¦Many enjoy using computers. There is something about interacting with the computer that is more amusing than looking up information in textbooks or completing worksheets. The variety is also a motivator. Participating in the same routine tasks over and over again is tiresome for anyone. Rather than listening passively to a teacher’s voice, the student has a chance to really do something. As much effort as good teachers do put into making their instruction dynamic and interesting, students often interpret it as boring. While there is merit to purposeful written work, a change in the usual, such as engaging in an educational computer game which serves the same purpose, can spark the learner’s interest (Heemskerk et al., 2009) It is important for teachers to do their best to teach all types of learners. Not everyone learns best from a textbook, listening, or engaging in hands-on activities. Some students learn better when they utilize computers, to both learn new information and demonstrate their own knowledge. Technology can help differentiate the educational process for students with such varied learning needs. Additionally there exist programs and web sites especially for helping students with special needs or limited English proficiency that offer support not otherwise available (Valdez, 2005 ). In addition to the advantages in student motivation and accommodation, technology provides many benefits in skillShow MoreRelatedThe Belief And Attitude Toward New Technology978 Words   |  4 PagesIndividual difference among teachers 3.1 Belief and attitude toward new technology Previous research demonstrates that a teacher’s teaching philosophy, attitude toward new technology and teaching style will affect the effectiveness of technology integration in education (Demetriadis et al., 2003). Among potential influential factors, teachers’ attitude is one of the critical variables discriminating the successful technology integration and the unsuccessful one. With same teaching level, teachers holdingRead MoreTechnology : The Speed Of Glacier Melting1504 Words   |  7 Pagesadvancements, it brings to question does the use of this technology help with learning in the classroom? This simple question moves past simple yes or no and, if used, should constantly be monitored to ensure the technology is relevant, meeting students’ needs as well as teacher’s objectives. In order to provide the best experience in the classroom today’s teacher must be aware of and incorporate technology into their personal educational philosophies and pedagogy. A fact which seems so simple yet hasRead MoreEssay on Mission and Vision Statement897 Words   |  4 Pagesachieving their highest potential by integrating technology into the curriculum. I will integrate conceptual technology learning techniques that will implement concrete knowledge of technology that will emphasize mastery of understanding. Through committed support from educators, faculty, staff, parents, and the community, I will advance learning to support my students. This will allow students to become confident, creative, motivated, technology-ready students. I will provide leadership to achieveRead MoreIntegrating Technology Based Teaching Strategies816 Words   |  4 PagesNursing education has undergone a wide range of changes in the past decade. The foundation for these changes are some of the major events such as; radical transformation – a report released by Carnegie Foundation, the Affordable Care Act, a report released by the Institute of Medicin e regarding the innovation in nurse education, and an initiative called as the Future of Nursing: Campaign for Action (Robert Wood Johnson Foundation [RWJF], 2012). Some of the major changes in nursing education are; technologicalRead MoreThe American Education System930 Words   |  4 Pageskey factor in successful or unsuccessful technology implementation. Historically, the structure of the American education system has been resistant to any kind of change (Collins Halverson, 2009). According to Blackwell, Lauricella, and Wartella (2014) teachers with more teaching experience have less favorable attitudes towards technology and use technology less often than teachers with less experience. Districts are making efforts to provide technology for students. The problem that McDermottRead MoreImportance Of Theory Of Nursing Theory1723 Words   |  7 Pages Importance of Theory Evelyne Previl Chamberlain College of Nursing Importance of Theory Nursing theory is defined as a group of concepts, philosophy, or ideas that define and guide the nursing practice. In fact, nursing practice is firmly rooted from these concepts that were at times empirical, then abstract, and inferential. Reflecting back to the time of Florence Nightingale who is the pioneer in modern nursing and nursing theory up to the corner of 21st centuryRead MoreThe Debate of Integration into Classrooms1186 Words   |  5 PagesIntroduction The subject of integrating children with disability into regular classrooms has been the epicenter of debate among scholars and practitioners in the special education industry. This owes to the reality that authors like Berg (2004) and Cassady (2011) made publications on the topic in question. It is critical that the integration of physically and mentally disabled children into regular classes is a transforming global issue that must be subjected to various applications and interpretationsRead MoreIntellectual Progress Of Mankind By Martin Luther King Jr.1610 Words   |  7 Pageshis life. Three main subject leads toward Intellectual Progress of mankind, philosophies, ideologies, and theories which this paper examines as related themes that often intersect in educational ideas (Gutek, 2004). Philosophy falls somewhere between the arts and sciences. On the one hand, it offers idiosyncratic worldviews that may be too disparate to compare. It is not surprising, then, that the quest ion â€Å"Is philosophy progressive?† is hardly ever raised. From one viewpoint, it offers quirkyRead MoreChapter 8- Philosophy Of Education Essay724 Words   |  3 PagesZittleman, K.R. (2013). Teachers, Schools, and Society. (10th ed.). Boston: McGraw Hill. Chapter 8- Philosophy of Education pp. 250-257 The author mentions four elements of philosophies in education that may center on teachers and centered on students. Teacher- Centered Philosophies are mostly emphasizes the importance of transferring knowledge, information, and skills. One teacher-centered philosophy is Essentialism. Essentialism teaching the back to basic approach, which centers ‘building knowledgeRead More My Philosophy of Education Essay993 Words   |  4 PagesMy Philosophy of Education It is the supreme art of the teacher to awaken joy in creative expression and knowledge. -Albert Einstein The foundation for my philosophy of teaching is very simple. I believe that if I am bored, the students are bored. I structure my teaching methods and strategies towards grasping not only the interests of my students but of myself as well. This enables my students to take away a positive experience from the learning process. Many times students

Presidential depate Essay Example For Students

Presidential depate Essay Another four years another presidential debate. Before I go on to the current debates let me state a few facts about past ones. The Lincoln and Douglas debate was in important because it started Lincoln presidential career. The Debates lasted from August 21 – October 15. There where seven of them, with two days to two weeks in between. Each debate lasted three hours; first candidate spoke for one hour; the second for one and a half hours; the first replying for a half hour. Candidates alternated going first. The topics involved where primarily slavery and the Union. Other important debates were the ’48 and ’57. They were the only debates before 1960; there were no presidential debates between 1960 and 1976. In 1960 the presidential debate was between President Kennedy and President Nixon. The topic was domestic issues. Over 66.4 million people either heard or watch the debates. 1992 was President Clinton’s first presidential debate. With over 62.4 million people watching President Clinton, President Bush and Ross Perot debated with the rules being, no opening statements; each candidate questioned in turn with two minutes to respond; one minute rebuttal by other candidates; two minute closing statements. (http://www.debates.org/pages/debhis.html)Enough of ancient history lets get back to today’s debates. In the rest of the essay I will explain what issues interest me and why. Also, I will explain my opinion on the issues I choose and why I chose that statement. The first issue I would like to address is on education. This issue was chosen for me. The moderator in the first debate asked the candidates â€Å"Both of you have promised dramatically to change – to change dramatically public education in the country. Of the public money spent on education, only 6% of that id federal money. You want to change 100% of the public education on 6% of the money, is it possible to change it?†(Jim Lehrer) Bush stated that he wa nts more charter schools because they produce students of a high caliber. â€Å"It’s a school of strong discipline a high standards. It’s one of the best schools in Houston.† â€Å"That’s my vision for public education all around America.†(Governor Bush) Bush also wants to change Head Start to a reading program and also he wants people to access reading money if they want to. Bush wants more kids to learn how to read and have more teach-for-the-children type teachers. Bush only cares for the children. Gore on the other hand agrees with only a couple of things that Bush stated. He strongly supports accountability; he also supports local control. Bush and Gore agree on both. Gore thinks every teacher should be tested including in the subjects that they teach. He also thinks that 100,000 new teachers should be recruited to reduce class size. The main reason for that is because a man gave him a letter from his daughter. The girl is the 36th student in her class; the picture attached showed that there was no room for one desk so she had to stand. He also wants to make college tax deductible (up to $10,000 a year). I believe that both of the candidates have very good points on education, they were to combine there ideas they would come up with a very good education plan. I like college being tax deductible and I also like the 100,000 more teachers for to reduce class size. However, when Gore said that he wanted more teachers, I have one question, where are you going to put all those teachers? Put two teachers in one classroom? Build more schools? Who will pay for all this?The other issue I would like to discuss is the legalization of the RU-486 drug. It is an abortion pill. The FDA approved just recently but it took them 12 years just to study it. It is available in Europe and China. Governor Bush says, â€Å"I don’t think a president can unilaterally overturn it. The FDA has made its decision.†(Governor Bush) After that the Governor states that he is pro-life. He also wants to increase the quality of life. How is life going to be better for an unwanted child? Vice-President Al Go re on the other hand is pro-choice, which I agree more to. Pro-choice gives a woman the decision whether to abort the pregnancy or whether to go on with it. .u7f6d902a3bb8bd7a550023ea42e96738 , .u7f6d902a3bb8bd7a550023ea42e96738 .postImageUrl , .u7f6d902a3bb8bd7a550023ea42e96738 .centered-text-area { min-height: 80px; position: relative; } .u7f6d902a3bb8bd7a550023ea42e96738 , .u7f6d902a3bb8bd7a550023ea42e96738:hover , .u7f6d902a3bb8bd7a550023ea42e96738:visited , .u7f6d902a3bb8bd7a550023ea42e96738:active { border:0!important; } .u7f6d902a3bb8bd7a550023ea42e96738 .clearfix:after { content: ""; display: table; clear: both; } .u7f6d902a3bb8bd7a550023ea42e96738 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7f6d902a3bb8bd7a550023ea42e96738:active , .u7f6d902a3bb8bd7a550023ea42e96738:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7f6d902a3bb8bd7a550023ea42e96738 .centered-text-area { width: 100%; position: relative ; } .u7f6d902a3bb8bd7a550023ea42e96738 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7f6d902a3bb8bd7a550023ea42e96738 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7f6d902a3bb8bd7a550023ea42e96738 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7f6d902a3bb8bd7a550023ea42e96738:hover .ctaButton { background-color: #34495E!important; } .u7f6d902a3bb8bd7a550023ea42e96738 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7f6d902a3bb8bd7a550023ea42e96738 .u7f6d902a3bb8bd7a550023ea42e96738-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7f6d902a3bb8bd7a550023ea42e96738:after { content: ""; display: block; clear: both; } READ: Julius Ceaser: Brutus Character Analysis EssayI would most likely vote for the underdog, Charles Nader. His issues are the ones that agree with me. If I were torn between Gore and Bush I would vote for Gore because he has more political experience and better plans for the economy, government, and budget.Bibliography: